top of page
weeknd-super-bowl-LV-AP 1.webp

Super Bowl Halftime Show '21

Project Type
Live Multicam Production
Pepsi / NFL

In an unforgettable set for the first-ever hip-hop halftime show., Snoop danced, Mary J. Blige dazzled, 50Cent hung upside down, Kendrick Lamar stomped, Eminem took a knee, and Dr. Dre reminded us how he forever changed the game.


A sense of home-turf pride and unity permeated the air at LA’s Sofi Stadium even before Dre, serving as emcee, first appeared behind the elaborate set's mixing board.  The set paid homage to Dre's nearby stomping grounds, Compton, boasting replicas of local favorites like Tam's Burgers and Dale's Donuts.


DCC provided producers and production staff for the NFL, RocNation and Jesse Collins Entertainment.

bottom of page