
The Collective
The award-winning founders and members of the Collective

Behnam Karbassi
Executive Producer / Creative Director
Emmy-winning Executive Producer and Creative Director with production experience across media including live TV, digital content, advertising and marketing, events, and emerging technology.
Behnam is a brand steward, creating noteworthy projects for some of the world’s biggest such as Apple, Netflix, Amazon, Sony, Google, Hyundai, and Toyota.
He began his career working with top agencies including Saatchi & Saatchi, learning every aspect of how to effectively market multi-million-dollar brands.
Behnam has always had an eye for innovation – working with director Christopher Nolan and 42Entertainment on the heralded alternate reality game for The Dark Knight, called the “the most viral marketing campaign ever made” by the LA Times. He became VP of Production of Fourth Wall Studios, leading dozens of productions to create original content on ground-breaking storytelling platforms, winning the first Original Interactive Television Programming Emmy-award. He was Executive Producer for Luka Dončić’s production company 77X, creating an Unreal-driven AI digital twin of the basketball star.
With DCC, Behnam has produced virtual events for Apple TV+, live concerts for Amazon Music Live, Baby Animal Cam for Netflix, Snapchat’s Partner Summit, Google’s I/O, Disney’s Holiday Special, and The White House’s Leaders’ Summit on Climate for the President of the United States. For the last two years, Behnam has been Executive Producer of the Crunchyroll Anime Awards live from Tokyo, this year’s stunning work being one of the first all cinema camera awards shows ever.