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The Collective

The award-winning founders and members of the Collective

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Aaron Cooke

Founder / CEO

Aaron Cooke is an Emmy-winning producer bringing cutting-edge broadcast technology to some of entertainment’s largest television shows and live events.

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Morgan Kellum

Founder / COO

Morgan Kellum has been at the forefront of the burgeoning world of cinematic multi-camera production.


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Behnam Karbassi

Executive Producer / Creative Director

Emmy-winning executive producer of content for the some of the world's biggest studios, brands, and agencies including Apple, Netflix, Google, Toyota, Warner, Sony, and more.

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Rayya Deeb

Director of Development

Rayya Deeb is an artist with a great love for storytelling and has spent over a decade screenwriting, collaborating with world-renowned directors, actors and producers.


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Chelsea Gonnering

​EIC / Line Producer

Chelsea Gonnnering has worked on a variety of projects spanning the entertainment spectrum. From docu-reality series and variety specials to feature films and new media.

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Phil Sino-Cruz

​EIC / Line Producer

Phil Sino-Cruz started his production career at Ken Ehrlich Productions and quickly rose through the ranks. 

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Colleen Hard

​EIC / Line Producer

Colleen Hard is a seasoned producer with expertise in documentaries, feature films, television, international campaigns and new media.

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James Coker

Engineering / Tech Management

​James Coker has become a staple in the fast emerging world of cinematic multi-camera production.


​In addition to our executive and key team members, we have access to highly experienced crews, including:

  • Executive Producers, Producers

  • Directors, Directors of Photography

  • Video production staff

  • Event and Experiential production staff

  • Talent relations and management

  • Sound, Set, Staging, Production, and Graphic Designers

  • Production, event, and tech vendors

  • Union and Non-Union crews

  • Support staff, Payroll, Accounting, Legal

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