The Collective

Creative Director

Ashley has an extensive background in Live Technical Production, Art Direction, and Live Graphics Integration. At DCC, she creates show ideas for networks featuring artists and celebrities. With a love for all things nature, while following her passion-filled, ambitious personality, she started her career in 2011 as a Production Assistant in her hometown of New Orleans, Louisiana, for the Essence Music Festival in Talent Relations. Since then, she has worked on some of the biggest TV shows in the US, specializing in Ross Xpression as an Integration Artist and Operator. In 2014, she began her journey in Los Angeles as a Producer for E! Live from the Red Carpet with Giuliana Rancic and Ryan Seacrest, a role she held until 2020.

In 2019, she was a key member of the Technical Direction and Camerawork Team, a contribution that earned her an Emmy® Award for her exceptional Graphics Integration work. Ashley has a Bachelor of Arts from the University of Louisiana at Lafayette in 2012. She has always been intrigued with all parts of production to improve her skills in creating a story for audiences. To truly understand each aspect of making a story come to life. Moving into her Creative Directing title, she has worked with brands, corporations, and celebrities to create and execute ideas from start to finish. She has worked with Airbnb, making their first Airbnb Concert Series at intimate Speakeasy’s in Los Angeles, attracting music fans to the platform.

Working with Apple, she produced its Series 8 Apple Watch graphics and promotional elements in more than 50 markets worldwide. She has worked with Kim Kardashian and Meghan Markle, helping plan and execute their Spotify podcasts, from promotional and social elements to live episodes. She has also worked with artists such as Murda Beatz, Busta Rhymes, and The Jennifer Hudson Show, creatively designing and integrating elements for their shows. Ashley’s passion for creating engaging stories that feature the world’s top celebrities and artists is her goal in attracting millennials and Gen Z audiences, connecting the dots to networks and livestream audiences.